8 Best Practices for Designing Conversational UI : HiTechNectar

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8 Best Practices for Designing Conversational UI : HiTechNectar

It has long outgrown the binary nature of previous platforms and can articulate messages, ask questions, and even demonstrate curiosity. The technology behind the conversational interface can both learn and self-teach, which makes it a continually evolving, intelligent mechanism. This two-way communication design between humans and robots incorporates speech and text to simulate human conversation. This design example would be great for small-scale businesses that would like the conversation to be limited to the services they offer. A conversational UI can be simple, limited, and still intuitive. Ramotion is an award winning design agency with more than 10 years of experience in the industry.

In the field of design, these practices are referred to as conversational UX. For leading organizations with thousands of customers, it is important to have a conversational platform using which the audience can seek help in a hassle-free manner. This is one area to which UX design consulting firm is paying great attention.

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We’ll also explain how you can easily create a conversational interface for your forms in WordPress. Conversational UIs are not limited to chatbots and voice applications. Apps like Flo are designed to onboard the audience and keep them engaged. There’s no back-and-forth chatbot but it’s customized for the audience. One way to gather data on user satisfaction is through success surveys that can be applied to chatbots. When users reached the end of a conversation with our banking chatbot, they were presented with a simple survey question so we could know if the information was satisfactory or not.

What is an example of conversational AI a computer answering?

The simplest example of a Conversational AI application is a FAQ bot, or bot, which you may have interacted with before. These are basic answer and response machines, also known as chatbots, where you must type the exact keyword required to receive the appropriate response.

Despite the many good things a conversational UI can do, creating a great user experience is more than just adding conversational form design to a survey. You don’t need advanced machine learning, natural language understanding, or anything with a big learning curve. So, there’s often a debate of whether chatbots or conversational forms are better.

Conversational Interface Tools

Bear in mind that there are so-called “chatbots” that merely use this term as a buzzword. These fake chatbots are a regular point-and-click graphical user interface disguising and advertising itself as a CUI. What we’ll be looking at are two categories of conversational interfaces that don’t rely on syntax specific commands. Your software doesn’t get confused at any point if it uses a basic structure and some trigger words as a guide. A chatbot is a web- or mobile-based interface that allows the user to ask questions and retrieve information. Their backend systems work in the same manner as a voice assistant, with the front end utilizing a visual interface to convey information.

What is an example of conversational AI Accenture?

Answer: The next maturity level of Conversational AI applications is Virtual Personal Assistants. Examples of these are Amazon Alexa, Apple's Siri, and Goo gle Home.

Conversational UIs work by designing around human communication. The design works through conversation flows to support the customer’s journey. As technology advances, the modern user interface has also leaped forward with the emergence of conversational UI. The first thing to do when starting any design project is to set a purpose. Chatbot designers should begin by identifying the value a chatbot will bring to the end user, and reference it throughout the design process. It’s here that UX designers add great value in framing the scope of the project through user-centered design techniques, such as research and ideation.

Voice Assistants

The implementation of a conversational interface revolves around one thing – the purpose of its use. The primary purpose of an assistant is to gather correct data and use it for the benefit of the customer experience. It’s crucial for the chatbot to identify peak moments in dialogue and adequately react – encourage, congratulate, or cheer the client up. I loved this natural dialog between the Freshchat bot by Freshdesk and a user. More than 50% of the surveyed audience was disappointed with the chatbot’s incapability to solve the issue. Around 40% of respondents claimed the bot couldn’t understand the problem.

  • Companies in these sectors utilize CUIs to create more engaging customer interactions and streamline tedious tasks such as quickly finding product information.
  • Both use conversational user interfaces for human-computer interactions.
  • A good, adaptable conversational bot or voice assistant should have a sound, well-thought-out personality, which can significantly improve the user experience.
  • The most widely known examples are voice assistants like Siri and Alexa.
  • Using conversational design in these instances might cause a lot of visitors to get confused or wary and drop out before completing them.
  • Just as email marketing makes a case for the brand presentation, chatbots can do the same on multiple platforms.

NLU allows conversational interfaces to handle unstructured inputs that the human brain is able to understand such as spelling mistakes of follow-up questions. For example, through leveraging NLU, a user could first ask for the population of the United States. If the user then asks “Who is the president?”, the search will carry forward the context of the United States and provide the appropriate response. Designing chatbots requires a big shift in the way designers think about these new interfaces. Conversational user interfaces are a new frontier that requires thoughtful consideration.

Natural Language Processing Configuration

That’s why we suggest using one phrase for one functionality so users remember its meaning. Explore the key differences and benefits of telehealth and telemedicine with this comprehensive guide. Learn how these innovative healthcare solutions are revolutionizing the industry and making medical services accessible to everyone.


While the name is slightly misleading , many platforms already have UI that you have to fit into therefore it’s the experience that users get. However, using various words to mark the same functionality may lead customers to confusion. They simply won’t comprehend what actions they need to take if every time these actions are named differently. It would be better to be consistent and use some selected words throughout the conversation. The chatbot on the image below asks customers what they’re craving without options’ limitation, therefore can’t eventually understand the responses. We found that giving users the simplest, most straightforward action possible at a given time helped increase conversions for key demographics.

E-commerce Product

Unpredictable or unexpected conversational ui exampless are challenging for bots and assistants. Using NLP, conversational UI technologies not only strive to understand what humans are saying but also try to understand the context and intent of the sentence. A poorly designed interface is not only a hindrance to the smooth use of the software, but it is also a deterrent for customers to revisit it. 90% of client inquiries were fully automated as a result of the initiative, which limited employee involvement to the resolution of critical customer problems only. To learn more about conversational AI types you can read our In-Depth Guide to the 5 Types of Conversational AI article. Conversational interfaces are an effective way for companies to have a round-the-clock online presence and marketing, particularly for those with international market footprint.


Have a look at the following examples of two solutions that offer customer service via online widgets. One of them is a traditional knowledge base popup and the other uses a chatbot interface widget. The first chatbot was developed in 1966 by Joseph Weizenbaum, a computer scientist at the Massachusetts Institute of Technology .

And this evolution includes simulated conversations between humans and Bots. Imagine having to communicate with your device and you having to speak lines of code. To help guide the development of the application, gather and evaluate feedback from a limited audience that is typical of the actual end users of your UI. This CUI is clean and conversation is simulated in such a way that it is efficient and easy. This CUI example would be great for self-service in an organization because it is direct, informative, and minimizes the user’s effort in communicating with the system. This example shows that you don’t have to use the regular chat box design for your conversational UI, design choice should be based on need.

  • But following the basic rules we’ve listed above will help you make this process easy and create a successful conversational UI.
  • The home page of the app displays a greeting message that welcomes the user.
  • If you’re like a lot of potential customers, you’ll start to feel overwhelmed and rage-quit halfway through.
  • Trying to integrate conversational UI principles may make certain functions more accessible to new users, but would likely frustrate and slow down experienced ones.
  • Today, more and more businesses, especially in the ecommerce industry, are integrating live chatbots since they’re easier to implement than voice assistants.
  • On average, $1 invested in UX brings $100 in return—and UI is where UX starts.